Brief: Re-package a series of dried food products.
Chosen Brand: San Remo Pasta
Problem(s) of current packaging:
- Not convenient to 're-store' the pasta.
- For first time cooks - difficult to tell how much pasta to use
- Packaging doesn't stand out much on shelving units in stores
Target Audience: Children (falling in the 'young master chef' age group, eager to learn cooking.)
I decided to make the packaging more appealing to children with the use of illustrations for the surface graphics and bright colours. The surface graphics also includes instructions of how to cook the respective pastas with simple recipes. Also created a portioning function for the convenience of users. How it works - after uncapping the lid and poring the pasta out the diameter of the hole is one portion of pasta for an individual.
